About Westmark.dev
Matthew Hendricks, Founder
Prior to founding Westmark.dev in 2023, Matthew Hendricks held technical and operational roles at leading technology and digital services companies, specializing in knowledge systems, technical documentation, and full-stack development. With over a decade at the intersection of product management, knowledge systems, and development, I help organizations turn information chaos into a competitive advantage.
An expert in structured data migration, knowledge modeling, and headless CMS architecture, Matthew helps teams future-proof their digital systems.
Matthew Hendricks is a seasoned product manager with a passion for knowledge management and enterprise software development.
Areas of Expertise
Areas of Expertise
- Knowledge Management Architecture — Designing taxonomies and information structures that scale with organizational growth
- Content Modeling & Structured Data — Transforming unstructured content into modular, reusable assets
- Headless CMS Implementation — Migrating legacy systems to flexible, modern content platforms
- AI-Ready Content Systems — Preparing information ecosystems for machine learning and automation
- API-First Development — Creating robust data pipelines and integrations for content ecosystems
Professional Background
| Period | Role | Organization | Key Achievements |
|---|---|---|---|
| 2022-2023 | Product Developer | Freelance | Built MVPs for data utility pipelines and knowledge management tools; developed polars-based portfolio optimizer. |
| 2021-2022 | Customer Engineer | Privacy Dynamics | Led technical documentation and API integration support for early-stage data privacy SaaS platform. |
| 2019-2020 | Technical Writing Consultant | Microsoft / Premera Blue Cross | Delivered knowledge management systems and process automation support for enterprise internal adoption projects. |
| 2017-2018 | Technical Content Strategist | Ookla (Speedtest.net) | Managed technical documentation and developer onboarding for global API integration and Speedtest Custom platform. |
| 2010-2017 | Product Manager | NinjaTrader | Directed product development, ecosystem expansion, and technical support systems for one of the leading retail trading platforms. |
The Westmark Approach
The Westmark Approach
- Contextual UnderstandingUnderstanding your specific information challenges and goals
- System DesignDesigning solutions that address immediate needs while preparing for future growth
- Precise ImplementationImplementing solutions with clear project plans and regular communication
- Knowledge TransferEnsuring your team can maintain and extend solutions after our engagement ends
The sign of a successful consulting engagement isn't just a solution that works today—it's one that continues delivering value long after I've left.
The Westmark Approach is designed to ensure that your organization can continue to thrive long after I've left.
The Westmark Story
The Westmark Story
The Westmark Story is a tribute to the pioneering spirit of Matthew's great-grandparents, who settled in Westmark, Nebraska in the 1880s. Their spirit of persistence and innovation in challenging conditions mirrors his approach to today's digital frontier.
My great-great-grandparents faced an untamed landscape with determination and ingenuity. Today's information landscape requires that same pioneering spirit—the willingness to create structure and meaning where chaos once reigned.
Ready to transform your information into a strategic asset?
Let's work together to create a knowledge system that fuels growth and innovation.
Westmark.dev Pioneers - Our Expertise Service Offerings
Explore our service offerings designed to enhance your organizaation's knowledge management initiatives.
- Consulting on KM Platforms
- Specialized local-first KM Workshops
- Web Development Projects
- Purpose-Built Web Apps, Portals, & Plugins
- Data Migration Assistance
- Tailored CMS Development
- Technical SEO & Performance Tuning
- Advanced Analytics Insights
- Seamless Payment Processor Integration
- Newsletter System implementation
Origins
Founded in 2023 by tech veteran Matthew Hendricks, Westmark.Dev Pioneers draws from over a decade of industry expertise across giants like Microsoft and innovative startups alike. Inspired by his pioneering forebears who tamed the wilds of Westmark, Nebraska, Matthew now channels that same tenacity into supporting today's digital frontiers.
“Echoing my ancestors' determination, I'm dedicated to forging paths toward technological resilience and success.”
A diverse IT background as Product Developer, Customer Engineer, and Product Manager enables our founder with a holistic view—melding full-stack prowess with sharp design sensibilities—all aimed at propelling MSMEs forward.
The challenge ahead
Modern businesses grapple with an overwhelming tide of data. The hurdle lies not in sheer volume but in weaving this intricate tapestry into actionable intelligence. Without mastery over their informational wealth, opportunities slip away; growth stagnates.